Publicis Production Appointment Strengthens Connected Capabilities For Mondelēz International
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Publicis Groupe, with connected capabilities of creative, media and production, will build a transformative and seamless customer experience for Mondelēz International brands including Cadbury, OREO, Milka, LU, Trident, Philadelphia and RITZ.
The Publicis Production model for Mondelēz International across Europe will cover 32 markets across Europe including UK, France, Germany and Italy, with its headquarters based in Paris.
The bespoke offering will comprise Content Studios that produce high-end content and digital origination and adaptation and will be integrated within the existing Publicis Groupe Power Of One team for Mondelēz International.